The Unrivaled ROI of Email Marketing and Why It Continues to Dominate

Digital marketing is an ever-changing landscape but email marketing continues to reign supreme and consistently ranks as the top performer in terms of generating the highest return on investment (ROI). Let’s dive into why email marketing remains the #1 marketing channel of all digital marketing tactics.

The Power of Personalization

One of the key reasons behind the unparalleled success of email marketing is its ability to deliver personalized content directly to the recipient’s inbox. Email offers a more targeted, intimate and personalized approach. Marketers can segment their audience based on demographics, behavior, or past purchases, ensuring that each message resonates with the recipient on a personal level.

Cost-Effectiveness and High ROI

Email marketing boasts an exceptional ROI compared to other digital marketing channels. Businesses can reach targeted audiences at a fraction of the cost of traditional advertising methods. According to numerous studies, for every dollar spent on email marketing, the average return is between $44, making it a highly lucrative investment for businesses of all sizes.

Targeted and Measurable Campaigns

Another advantage of email marketing is its robust analytics capabilities, allowing marketers to track the performance of their campaigns with precision. From open rates and click-through rates to conversion metrics, every aspect of an email campaign can be monitored and analyzed in real-time. This data-driven approach enables marketers to refine their strategies continuously, optimizing content, timing, and targeting for maximum effectiveness.

Building and Nurturing Customer Relationships

Email marketing isn’t just about promoting products or services; it’s also a powerful tool for building and nurturing customer relationships. By delivering valuable content, such as exclusive offers, product launches, newsletters, or industry insights, businesses can establish themselves as trusted authorities in their markets. Furthermore, email allows for two-way communication, enabling recipients to provide feedback, ask questions, or engage with the brand directly, fostering a sense of community and loyalty.

Adaptability and Innovation

In a digital ecosystem crowded with competing platforms and channels, email marketing continues to stand out as a reliable and cost-effective means of reaching and engaging audiences. Its unparalleled ROI, coupled with its ability to deliver personalized, targeted content, makes it an indispensable tool for businesses looking to drive sales, foster customer relationships, and achieve long-term growth.

Learn more at

Maximizing Reach: The Effectiveness of Email Marketing with Retargeting Display Ads

In today’s digital world, businesses are constantly seeking innovative ways to engage with their target audience and convert leads into customers. Email marketing and retargeting display ads are powerful marketing tools that together can significantly boost brand visibility, customer engagement, and ultimately, sales.

Email marketing, with its ability to deliver personalized, targeted content, remains the top performer of digital marketing strategies. Studies have consistently shown that email marketing boasts one of the highest returns on investment (ROI) among digital marketing channels. Retargeting display ads can act as a follow up to the email campaign by identifying individuals who have interacted with an email campaign but have not taken the desired action, such as making a purchase or filling out a form. Retargeting display ads then allow businesses to display targeted advertisements to these individuals as they browse the web, effectively “retargeting” them with relevant content based on their previous interactions.

The synergy between email marketing and retargeting display ads proves to be a potent combination for several reasons:

Personalized Engagement: Retargeting display ads can be tailored based on the recipient’s behavior, such as the products they viewed in the email. This personalized approach enhances engagement and increases the likelihood of conversion.

Increasing Brand Recall: When subscribers receive an email and are subsequently exposed to retargeting ads, they are more likely to remember the brand and its offerings. This multi-channel approach reinforces brand recall.

Extended Reach: Not all email recipients open or act upon an email immediately. Retargeting display ads extend the reach, ensuring that the brand stays visible to the recipient across various digital channels.

Increased Conversions: By reaching out to individuals who have already shown interest, businesses can nudge them further down the sales funnel, resulting in a higher likelihood of conversion.

Data-Driven Insights: The data collected from both email marketing and retargeting display ads can be leveraged to gain valuable insights into customer behavior, preferences, and purchasing habits.

The combined power of email marketing with retargeting display ads presents an opportunity for businesses to engage with their audience in a more cohesive and impactful manner. By leveraging the strengths of each channel, marketers can maximize reach, drive conversions, and foster long-term customer relationships.

Learn more at

Why Email Marketing is the Top Digital Marketing Tactic for ROI

In an ever-changing digital world, email marketing continues to stand out as the most effective marketing strategy to maximize return on investment (ROI). In this article, we explain why email marketing dominates all other digital marketing platforms and delivers unparalleled ROI potential.

  1. Targeted and Personalized Campaigns: Email allows businesses to segment and target specific customer groups based on demographics, purchasing behaviors, and engagement levels. By sending tailored messages to segmented groups, marketers can deliver highly relevant and personalized content that resonates with recipients, increasing the chances of conversion.
  2. Tracking & Measurable Results: Email marketing offers robust analytics capabilities, allowing marketers to measure campaign performance, track open rates, click-through rates (CTRs), and refine future strategies based on data insights.
  3. Unmatched Reach: With billions of active email users worldwide, the reach of email marketing is unparalleled. In addition, email allows marketers to reach customers through their preferred method of communication.
  4. Cost-Effective and High ROI: Email marketing is more cost-effective when compared to other digital marketing tactics. The expenses associated with email marketing are relatively low, while the ROI potential is very high. According to the DMA, the average ROI for every dollar spent on email marketing can be as high as $42, surpassing other digital marketing channels.
  5. Building and Nurturing Customer Relationships: Email marketing serves as a powerful tool for building and nurturing customer relationships. Regular communication through email helps reach new customers, establish trust, brand loyalty, and repeat purchases, ultimately leading to increased customer lifetime value (CLV).
  6. Automation and Scalability: Email automation enables targeted messages to be sent at specific times or triggered by user actions, ensuring timely and relevant communication. This scalability allows businesses to nurture leads, on-board new customers, and deliver personalized content to a large subscriber base.

Email marketing’s unmatched reach, personalization capabilities, cost-effectiveness, and ability to build lasting customer relationships make it an irreplaceable tool for businesses seeking to maximize their marketing investments. Learn more at:

Best Practices for CAN-SPAM Compliant Email Marketing Messages


In today’s digital world, email marketing plays an important role in connecting businesses with their customers. Over 347 Billion emails are sent daily and the number of commercial emails being sent everyday has increased substantially over the past 10 years. Unfortunately, the rise of email has also led to an increase in spam messages, forcing legislators to enact the CAN-SPAM Act. This legislation sets guidelines for commercial email communication, protecting recipients from unsolicited and deceptive emails. Marketers must follow these best practices to adhere to CAN-SPAM regulations.

1. Obtain Consent: The first step in CAN-SPAM compliance is to obtain permission from recipients before sending them promotional emails. Implement a double opt-in process, where users confirm their subscription through a verification link. This ensures that subscribers have willingly agreed to receive your emails.

2. Identify the Sender: Make sure your emails clearly identify both the sender and the business they represent. Use a recognizable name and a legitimate email address that reflects your company.

3. Use Accurate Subject Lines and Content: Your subject lines and email content should accurately describe what’s in your email message to avoid misleading customers. CAN-SPAM requires that your emails provide accurate and truthful information. Include your business’s physical address, typically found in the footer of the email. This helps establish trust with your customers and demonstrates your commitment to transparency.

4. Provide a Clear Opt-Out Mechanism: Every email you send must include a clear unsubscribe option. Make it easy for recipients to opt-out of receiving future emails by including an unsubscribe link in every email.

5. Honor Opt-Out Requests Promptly: Once a recipient opts out, promptly remove them from your mailing list. Ensure that their request is acknowledged and respected in all future email communications. Ensure that email recipients are removed from your mailing list within 10 business days.

6. Monitor and Manage Third-Party Email Marketing Partners: If you use third-party email marketing services, it is crucial to review their practices to ensure CAN-SPAM compliance. Create agreements that outline their responsibilities, including obtaining proper consent and adhering to all regulations.

It’s critical to use these best practices to protect both your company and your customers. Adhering to these laws and regulations can save your company time and money as businesses who don’t comply could be subject to hefty fines and damage their reputation.

Learn more at:

Email Marketing Trends that are Dominating the Inbox

Email marketing is outperforming all other digital marketing channels including search marketing, display advertising and social media marketing. Email remains the most effective channel for producing high ROIs, reaching new customers and retaining current customers, increasing customer engagement and maximizing sales. Email marketing today is much more advanced than it was years ago with personalization, automation and segmentation offering new ways to connect with consumers and increase the life cycle value of customers. Email marketing is constantly evolving so staying ahead of the trends and strategies that are driving email right now is critical to any email marketers success. In this article, we discuss the top email marketing trends that can help you increase your email opens, engagement and conversions.

User-Generated Content in Emails

Consumers are more willing to trust brands if they have positive reviews from other customers. Including user-generated content in your emails, like customer reviews, testimonials, or photos of customers using your products can help increase sales and convert shoppers into paying customers.

Hyper Personalization in Email Marketing

Personalization is a very hot trend in email marketing right now. Recent studies concluded that consumers are willing to share their personal information with brands in exchange for more personalized offerings. There are a variety of ways to include personalization in email campaigns but some of the top tactics include sending tailored promotions to targeted audience segments, recommending products or content based on audience preferences, and sending triggered emails based on shopper behavior.

Automating the Email Marketing Process

Automated email campaigns are a big trend in the email industry today. With the popularity of artificial intelligence, AI can now be incorporated into email campaigns to help automate the email process. Automation can be used to create a welcome series email campaign, send thank you emails, cross sell and upsell products, deliver emails based on important segmentation data and improve the sales funnel flow. It can also help optimize sending times, reduce ecommerce cart abandonment and create messaging that resonates with your audience. There are endless possibilities when it comes to designing relevant and timely experiences for your customers.

Optimizing for Mobile Platforms

Mobile optimization is increasingly important in the email marketing industry as the popularity of mobile email continues to boom. All email marketing messages need to be designed with mobile responsive design so they render correctly on both desktop and mobile devices. It is now more crucial than ever to ensure that your customers have the same positive email experience on any device they choose to use.

Featuring more Interactive Elements

Interactive marketing boosts email engagement and is growing more popular as email technology advances. Interactive elements in email can include using animated gifs, interactive product carousels, rollover effects, surveys, polls, gamification elements or allowing users to choose their design mode options. Interactive emails can help create an advanced user experience that engages your customer more.

If you want to improve your email marketing and stay ahead of the competition, think about ways you can incorporate these trends into your next email marketing campaigns or contact us for a comprehensive email marketing strategy at 1.888.805.3282. Learn more at

Essential KPIs in Email Marketing

Email marketing continues to dominate all digital marketing channels and remains the most effective channel for increasing customer acquisition and retention, delivering content to customers, and producing high ROIs. That’s why it is so important to ensure that your email marketing campaigns are maximized and optimized to produce the highest results possible. One way to measure the success of your email campaigns is by looking at the important Key Performance Indicators or KPIs that measure the different aspects of the email campaign and deliver important insights into how well a campaign is performing and what could be improved upon.

  1. Open Rates – Open rates are a good indicator of how interested your audience is in your email
    marketing message. The more people that are interested in your email content, the more opens you will receive. The open rate is also a good indicator to determine if your subject lines are motivating customers to open your message.
  2. Click Throughs – Click through rates are the best indicator to measure your engagement levels and are an accurate measurement of engagement success. When studying click through rates, it’s important to go beyond just tracking the amount of click throughs. You should also study which links are being clicked on, whether they are text-based links, graphic links, or buttons and where they are placed in the email.
  3. Email Deliverability Rates – Tracking your email deliverability rate is another great KPI to track. As an email marketer, you need to know how many emails are being delivered to your audience and making it to the inbox.
  4. Click to Open Rates – Click to Open Rate is the number of opens compared to click throughs. This metric will tell you how many people who opened the email clicked on a link, which is a great indicator of how your subject line and email content are working together.
  5. Email Conversions – This may be the most important KPI to track and it goes beyond just tracking sales and revenue. Depending on your goals, a conversion could be a sale, lead, event registration, subscription, demo registration, content download, community membership, etc.

If you’re not tracking these important KPIs and comparing your KPIs to what’s typical for your industry to have a benchmark, you won’t be able to improve your email marketing strategy. While most marketers analyze their campaigns from a holistic viewpoint, keeping track of each KPI will help you determine how well your email campaigns are performing so you can improve the success of your email campaigns.

Learn more about how eTargetMedia can help you improve your email marketing campaigns at:

Email Marketing Stats & Trends – The State of Email Marketing

eTargetMedia released our Top Email Marketing Stats & Trends – The State of Email Marketing Report to help digital marketers learn about the power of email marketing. Email marketing has consistently generated the highest return on investment (ROI) of all digital marketing channels with an average ROI of 45 to 1. Email is also the most effective way to target customers who have opted in to receive special offers, news, and product information. In the report, we share the top stats and trends that are shaping the industry today. The report can be downloaded at

The Top Stats and Trends from the Report:

  1. Email Marketing is Booming
    Email volume has tripled since 2020 began but engagement remains high — resulting in a projected $8.49 billion in email marketing revenue worldwide by the end of 2021 and $17.9 billion by 2027.
  2. Email Usage is Growing
    Email is one of the most widely used digital tools for communication and marketing. Over 319 billion emails are sent and received everyday worldwide. Email usage penetration in the United States is 90.3%.
  3. Email Delivers the highest ROI
    Email drives an average ROI of $45 for every dollar spent, higher than any other channel.
  4. Top Marketing Channel by Effectiveness
    Email tops the list for most effective marketing channel (beating paid search, organic search, social media, direct mail and tv/video ads).
  5. Consumers are Willing to Share Behavioral Data
    90% of consumers are willing to share their behavioral data with brands if it means a cheaper and easier shopping experience.

Go to to download the full report

Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI

The rapidly excelling world of digital marketing has delivered an overabundance of resources available to marketers today. From social media to SEO to video marketing and beyond, marketing choices are unlimited but just one category continues to outperform all other digital marketing methods year after year.

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels. According to the DMA, every $1 spent on email marketing generates $44 in ROI and email offers the broadest and most targeted reach of all the marketing channels.

In this report, we share 5 reasons why email marketing can help you skyrocket your ROI and why you must use email marketing in your digital marketing strategy.

[1] Email Marketing Has the Largest and Most Targeted Reach

There are over 4 billion email users worldwide and over 3 million emails are sent every second. More consumers use email than Facebook (2.85 billion) and Twitter (69.3 million) combined. Every active online user needs an email account as email is used to sign up for websites, place online orders, join social media sites, post reviews, verify accounts and more. In addition, email is used in both personal and professional lives. When it comes to connecting with customers and prospects, no other marketing channel has a larger reach than email. In addition, email offers the widest selection of targeting capabilities including demographic, psychographic, purchasing habits and lifestyle selects. Virtually every single person on the web can be reached through email so it’s no wonder why email has the potential to deliver the highest ROI of any marketing campaign.

[2] Email Marketing Drives Conversions

Most marketers measure the results of their marketing campaigns based on conversions, whether it be from a sale, a lead, a sign up on a website or a membership. The ultimate goal for marketers is to turn prospects into paying customers and keep their current customers loyal to their brand. When it comes to conversions, there isn’t any medium more powerful than email. Over 4.2% of visitors from email marketing make a purchase as compared to 3% of visitors from search engines and 1.8% from social.

[3] Email Marketing Has the Highest Delivery Rate

On average, 80% of targeted emails make it to the email inbox. Compare this to the 2% of social media users who see organic social media posts and you can see why email marketing delivers the greatest exposure and has the biggest potential to increase marketing ROI. 

[4] Email Marketing Is the Preferred Communication Channel

Over 82% of consumers have chosen email marketing as their preferred communication channel to receive promotional messages from brands. The majority of consumers welcome targeted and personalized email messages from their favorite companies, which gives email marketing a huge advantage in reaching customers on the platform of their choice. By reaching customers on their preferred platform, marketers can use email to drastically increase their ROI.

[5] Email Marketing Has the Highest Median ROI

Email marketing has a median ROI of 145% according to the ANA/DMA Response Rate Report. Email’s median ROI is higher than direct mail (41%), paid search (50%), online display advertising (20%) and social media (50%). Email allows marketers to hyper-target and segment their email communications and that relevance drives customers to open the mail, click-through, and make a purchase which increases the ROI of email marketing campaigns.

Expert tips for all email marketing campaigns

According to eTargetMedia, it’s not enough to simply know how to launch an email campaign.  Businesses also need to know how to do it properly and effectively.  Today’s blog shares some expert tips to boost the chances of success of any email marketing campaign.

Work on the subscriber list.

It won’t matter if a company uses all its resources in creating wonderful email marketing material if it only has a limited number of subscribers.   Working on the subscriber list should be the marketing teams priority.  It is best to prioritize building a solid subscriber list first then following up with good content to get good momentum as the campaign rolls out, eTargetMedia explains.

Encourage and engage.

Companies should encourage action and feedback to engage email recipients.  Don‘t let messages end on a closed note.  Always leave room for customer feedback and action.  By hearing directly from customers, companies will gather insights to augment or shape future plans.

Analyze, customize, and personalize.

New email personalization tools allow businesses to personalize and segment their email campaigns based on customer preferences and purchasing habits. Email personalization can help businesses improve their email ROI by creating customized messages to segmented target groups which can help increase the results of the campaign. 

Avoid spamming.

A lot of marketing campaigns falter because their emails are landing straight in the SPAM folder.  This is why eTargetMedia mentions that emails have to be made in such a way that they won’t be flagged as SPAM because of poor choice of words or badly formatted HTML. 

eTargetMedia uses a targeted email approach to determine qualified prospects for the offers of its clients.  The company exceeds customers’ email marketing goals with its superior data and expertise.  More information on etargetMedia’s services via the company’s official website.


eTargetMedia Announces Harris Kreichman Awarded 2021 Certified ANA Marketing Professional Designation and the Company Introduced 3 New Email Marketing Lists

Harris Kreichman was awarded the 2021 Certified Association of National Advertisers (ANA) Marketing Professional certification for the third year in a row. The Certified ANA Marketing Professional program is a rigorous continuous education program that gives qualified and select marketing professionals an opportunity to learn more about important advertising and marketing topics and get certified once the CEU requirements are met. The Certified Association of National Advertisers (ANA) Marketing Professional program helps eTargetMedia to increase results on clients’ marketing campaigns by providing insight into best practices, market drivers, and campaign optimization techniques — from strategy to execution to campaign tracking.

eTargetMedia is well-known for our commitment to furthering our knowledge and experience in the industry as well as for offering the industry’s top performing email marketing database which includes highly accurate and superior transactional, lifestyle and purchasing behaviors of over 200 million consumers and 15 million business decision makers. We are continually adding new lists to our database to meet the changes in consumer demands. The 3 new lists that we recently introduced include Spa and Wellness Travelers, Suburban Family Homebuyers and Downsizing Empty Nesters.

The new email marketing lists include:

Spa and Wellness Travel
The Spa and Wellness Travelers file includes travelers who enjoy visiting spas and wellness retreats for their vacations. They book a variety of spa and wellness vacations around the world, including visiting the world’s top destination spas that offer complete spa services and wellness programs, yoga retreats, fitness retreats, healthy food retreats, spiritual healing retreats and more. These health-conscious individuals typically spend more than the average vacationer as they look at their wellness getaway as an investment in their health and well-being.

Suburban Family Homebuyers
The Suburban Family Homebuyers file is comprised of families who are eager to relocate from major metropolitan areas to the suburbs right outside the city. They are searching for the perfect suburban home for their family but still want the ease of traveling to the city. These suburban homebuyers are driven by the allure of a more family friendly lifestyle in the suburbs which often includes bigger houses, better schools, better recreation options, more family activities, less traffic, and an easier life in general.

Downsizing Empty Nesters
The Downsizing Empty Nesters file consists of couples who are selling their family homes to downsize, often times into a townhouse or condo after their adult children have left the home. These empty nesters no longer need a large house and are looking to downsize into a property which offers more community amenities and less home responsibility. Many of them are Baby Boomers who see opportunity in the current housing market to sell their family homes with a high profit, giving them the most equity in their home and providing them with a nice increase in savings for their future retirement.

Learn more at