In our social media focused world, marketers may be wondering if email marketing is an effective tool for branding. With the rise of Instagram and Facebook stories, many brands are investing money in their social media campaigns while overlooking the huge potential of branding through email marketing newsletters. It is time for marketers to realize that email newsletters can deliver huge potential for building a strong brand. Email newsletters are imperative to attract your audience’s attention, build your brand, increase customer engagement and increase conversion rates.
Here are the many elements that can help you build a strong brand through email marketing newsletters:
Email newsletters can help you brand yourself or your company as an industry leader and build credibility and confidence in your brand. Branding creates trust and can help you connect with your customers emotionally. By establishing expertise in your email marketing newsletters, you can position you or your company as an influencer and help build a loyal audience of brand followers.
Make the Brand Experience Consistent
Every element in your email newsletter should feature a consistent creative brand strategy including logos, copy, photos, images and even call to actions. A consistent design helps your audience to recognize your brand immediately. Another strategy that helps build your brand is sending out email newsletters on a regular basis and reinforcing your brand in every email communication. Maximize your email newsletter marketing efforts and maintain strong relationships with your customers through brand consistency.
Create a Unique Brand Experience
There is no limit to the value of branding in email newsletters. Let your unique brand image shine through quality content, imagery and copy. Consider why your company is unique and build your brand around that messaging. Branding is the way you establish an image of your company in your audiences’ mind. Developing unique and consistent experiences between your email newsletters, website, and other advertising channels will strengthen your brand and increase customer engagement.
Develop Your Brand‘s Voice
Creating a brand for your company is more than just creating a logo. It includes everything from following brand guidelines to featuring a consistent company tone of voice. This is a very crucial element of your email newsletter. All email newsletter content, from your subject line to your body copy to your CTAs, should follow your brand’s voice and be immediately identifiable to your audience. Your brand’s voice should include personality and intrigue your customers.
Include Engaging Content and Design
Create a captivating and engaging design to make your email newsletter stand out in the crowd and encourage your audience to do business with your brand. Your email newsletter should give your audience a better understanding of who you are. Building a strong brand following can help increase sales and drive conversions. Your results may not be immediate but building brand loyalty can pay off in the long run and create customers for life. Your email newsletter should leave a lasting impact on your audience and influence their purchasing decisions.
eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2019 annual predictions for email marketing success in the new year. As we head in to the new year, most marketing budgets have refilled giving brand marketers a chance to refresh and re-strategize their email marketing campaigns.
eTargetMedia announces their annual predictions for email marketing success to inform marketers of the trends and developments that will take over the email marketing industry over the next 12 months as well as providing a review of upcoming email marketing trends. Among this year’s trends are advancements in email marketing personalization, increased interactive content, the growth of mobile email sales and the increase of authentic email marketing brand experiences.
- Email Personalization – Email personalization advancements will allow marketers to put targeted content in front of the right consumers at the right time. Consumers are expecting quality content now more than ever and personalization is the key to delivering engaging email content to consumers.
- Mobile Email Sales – Over the last couple of years, data proved that consumers were cautious about purchasing items through mobile devices because of security concerns. That trend is changing with current data proving that consumers have embraced mobile
e-commerce and are now placing orders (including bigger ticket items) on their smart phones and tablets. In 2019, it will be more common for consumers to purchase products on mobile devices so email marketers will need to adopt their email strategy and develop emails with detailed product content and mobile responsive transactional elements.
- Increased Interactive Content – Interactive content is predicted to advance in 2019 giving subscribers an opportunity to engage and interact with emails more. Interactive content may include transactional emails with features like add to cart buttons, book hotels, take a poll, play a game, follow social media sites, watch videos and more. The interactive elements can help boost sales and build brand loyalty.
- Authentic Email Marketing Brand Experiences – Email marketing will deliver more authentic brand experiences in 2019. Trust in social media is fading due to recent scandals including sketchy data and privacy practices. Consumers are also aware of how much social media influencers are getting paid as well as understanding how easy it is to post fake news on social media sites. This mistrust in social media will give email marketers the perfect opportunity to connect with consumers in a more authentic way and allow consumers to connect directly with the brand.
“In the new year, we are going to see more personalized content delivered through email marketing, including more interactive content as well as more authentic brand experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Email marketing messages can deliberately be designed to react to customer behavior and deliver content that piques subscriber’s interests more.This innovation in technology will enable marketers to execute email marketing campaigns that perform better and more efficiently.”
eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com
eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.
eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.
“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”
eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 25 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.
eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
As the primary driver of customer acquisition and retention, email marketing produces the highest ROI of all your marketing channels. Email marketing outperforms every other digital marketing practice including SEO, content marketing, paid search and affiliate marketing and according to the DMA, email marketers can expect an ROI of $44 per every dollar spent.
Since email is such a powerful marketing tool, it is important to keep current on best practices so you can continually improve your email marketing campaigns. We’ve compiled some of our best email marketing practices to ensure you stay at the top of your email game.
KNOW YOUR AUDIENCE
Getting to know your audience is one of the most important things you can do to improve your email strategy. You should understand your audience beyond simple demographics and learn the ins and outs of your audience’s behavior so you can effectively personalize your email messages with the correct language, tone, and delivery that truly engages them.
MAKE YOUR DESIGN SHINE
Your email design should align with your overall brand strategy to achieve instant recognition from your email audience. An eye-catching email design with strong images, standout calls to action, and concise messaging are all effective elements in designs that shine.
USE STRONG CALLS TO ACTION (CTA)
The biggest goal of your email message should be to get your email recipient to click on your content. Featuring an actionable CTA is the biggest opportunity in your email to engage your audience and get them to respond to your offer. Build content around your CTA that inspires a click or action.
TRACK EMAIL ENGAGEMENT
Review your email engagement after each email send to evaluate the success of your campaign. Engagement metrics like opens, clicks, sales, sign ups, bounces and unsubscribes can give you valuable data about how your audience is responding to your emails. Use the engagement metrics to improve your email campaigns and increase your ROI on future campaigns.
POSITION YOUR CAMPAIGN FOR SUCCESS
Set yourself up for email success by reviewing your email to insure that all the important steps you need to consider before pressing send have been achieved. Important questions to ask yourself include: – Did you customize your from line? – Did you write a compelling subject line? – Did you write a strong message and include engaging images? – Did you include your company’s branding elements? – Did you personalize your content? – Did you include a strong call to action?
PERSONALIZE AND SEGMENT YOUR EMAIL MESSAGES
Your email marketing campaigns will experience higher engagement rates if you personalize and segment your messages to specific demographics, purchasing habits and psychographics that you know about your customers. The more you design your messages around your email recipient’s interests, the more likely you are to engage your customer or prospect.
DESIGN MOBILE RESPONSIVE EMAILS
Email messages opened on a mobile device have doubled over the past five years, according to Media Post, so it’s important to make sure your email marketing strategy is mobile friendly and that your email designs render correctly on all mobile email browsers as well as all desktop email clients.
TIME THE EMAIL RIGHT
Send your email out at the right time for your audience so you have the highest chance of email success. Sending emails out in the morning usually works best as most people check their email first thing in the morning. If your email is sent to a business audience, sending the email out during business hours on business days is optimal.
TEST YOUR CAMPAIGNS
It is important to A/B test every part of your email, from your subject line to your call to action. Test only one element at a time so you can truly track the changes in your campaign results. Test, analyze, optimize and repeat the process until you design the perfect email campaign.
Email marketing has been around a long time and it’s success continues to grow year after year. According to the latest Email Statistics Report from the Radicati Group, people will send and receive 281 billion emails per day this year and 3.8 billion email users are expected worldwide by the end of the year. According to the DMA, more than 85% of US adults use email and 99% of those users use it everyday. Email is the preferred communication tool for both marketers and consumers with consumers stating that they prefer email for communicating with the brands that they do business with over all other marketing channels. Email marketing is evolving and email marketers will continue to see great performance and opportunities ahead of them. Here are our top 8 statistics that prove email marketing is alive and growing – http://etargetmedia.com/eTargetMedia-8-Stats-Prove-Email-Is-Alive.pdf
1 Email Marketing Delivers a Strong ROI
According to a report by the DMA and Demand Metric, email delivers a median ROI of 122%, which is more than four times higher than other marketing channels including social media at 28%, direct mail at 27%, paid search at 25% and display advertising at 18%.
2 Email Has the Lowest Cost Per Acquisition
According to the DMA’s Statistical Fact Book, email has the lowest CPA per dollar spent at $10.23. Email’s CPA also beat social media at $21.95, direct mail at $23.75, paid search at $21.50 and display advertising at $19.50.
3 Email Open Rates Are Increasing Steadily Year After Year
Email open rates have increased steadily over the past six years. Email open rates are the strongest they have ever been at 28.8%, according to the North American Email Benchmarks and Trends Report.
4 Email Is an Important Tool for Attracting New Customers
Email marketing is the single most important channel for attracting new customers. Email has the highest acquisition rate of all digital and offline marketing channels at 87%, according to a study from NAPCO Research & Target Marketing
5 Email Has the Highest Customer Retention Rates of All Digital and Offline Marketing
Email marketing delivers the highest customer retention rates at 90%, out-performing all other marketing channels including TV, radio, direct mail, mobile marketing, search, digital media and social media marketing, according to NAPCO Research & Target Marketing.
6 Millennials Prefer Email When Connecting with Brands
Over 73% of millennials chose email as their preferred communication method when connecting with the brands they do business with. Millennials even stated that they prefer connecting with brands through email over social media, according to a study from Adestra.
7 Mobile Email Opens Have Grown by 180% in the Past Three Years
The increase in smart phone use is helping email to evolve and stay relevant in today’s mobile world. More email is read on mobile devices than on desktop email clients. Over 55% of email opens occur on smart phones and tablets which is an increase of over 180% in the past three years.
8 Email Has the Largest Reach
Over 3 Billion email accounts are in use today and email is used across all generations. There’s no marketing channel with a wider reach than email.
Email is getting smarter everyday and shows no signs of slowing down. Email will continue to improve and continue to deliver strong ROI and results in the future. As more investments are made in the technology, email will get even better and be even more effective for both marketers and consumers. Visit us online at http://www.etargetmedia.com.
eTargetMedia stands for excellence in email marketing solutions. We have over 25 years of industry expertise and deliver strategic and impactful results to our clients. We are a long-term DMA Trusted Member and are Fully CAN-SPAM compliant. Our company has an unmatched commitment to email strategy and execution that is unrivaled in the industry.
eTargetMedia brings together multi-channel marketing solutions that include a combination of superior data, excellent customer service, cutting edge technology and engaging creative solutions that help clients across all industries better identify and understand their customers, build brand loyalty, drive traffic of highly qualified leads and increase sales, revenue and ROI.
When you work with eTargetMedia, you get the hands on and personal service of a boutique agency with the highest quality data and email technology found in the industry.
Think Email is Dead? Think Again!
Email ROI beats all other digital marketing channels. eMarketer reports that email marketing produces the highest ROI at 122% which is over four times higher than other marketing channels including social media, search, and display ads. Email marketing also has the highest customer acquisition rates and delivers the highest conversion rates of any media.
Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-800-805-3282, email us at info@eTargetMedia.com or visit us online at www.eTargetMedia.com.
Every smart marketer knows that email marketing is the top digital marketing channel, producing the highest median ROI at 122%, according to eMarketer. Email also has the highest customer acquisition and retention rates as well as the highest click through rates. Email is a strong revenue producer that can take your digital marketing strategy to the next level but what about direct mail?
Direct Mail Remains Alive
Direct mail also has the potential to deliver leads, sales and a high return on investment. According to the DMA, the spend on direct mail is up and this may be due to the fact that marketers are coming to the realization that integrating a direct mail campaign with your email and digital marketing strategy can help your overall marketing efforts succeed even further. Direct mail has a great impact because it offers a tangible experience for the customer but the most successful marketing campaigns deliver multiple exposures to the same messaging in a wide variety of channels so the direct mail strategy can reinforce your digital strategy and vice versa.
How to Integrate Email and Postal Mail
Consumers are on multiple platforms everyday. Marketing campaigns that integrate direct mail with one or more digital media can experience a 118% lift in response rate compared to using direct mail only. Brands should integrate the same content within their email and postal campaigns so the messaging resonates with the customer across all digital and traditional channels, keeping the customer engaged throughout the campaign. Some strategies that can help email and direct mail work together include using direct mail to connect with email non-responders, using direct mail to prospect customers and then following up with an email, and injecting direct mail into automated email campaigns which could include sending a postcard or mailer to a prospect after an email results in a landing page sign up, download or sale.
Visit eTargetMedia at http://www.eTargetMedia.com for more information.
Many marketers wonder which digital media drives the most customer engagement, click throughs, conversions and the highest ROI. The answer to that question is email marketing. Email marketing is the king of ROI delivering the highest customer engagement rates, highest click through rates and the highest conversion rate of all digital media tactics.
The median ROI for email marketing is 122%
In a recent study by eMarketer, email marketing produced the highest ROI at 122% which was far above all other marketing tactics including social media, direct mail, paid search and online display advertising. Social media comes in at a distant second place, with a ROI of 28%. Direct mail comes in third at 27% and paid search comes in fourth at 25%. Online display advertising was last with an 18% ROI. The ROI for email marketing is over four times higher than other marketing channels.
Email marketing has the highest customer acquisition rates
Email marketing also has the highest customer acquisition and retention rates over all other media including organic search, paid search, social media, retargeting and display advertising. eMarketer reports that email marketing delivers an 81% acquisition rate and 80% retention rate, which was far above the other media. In addition, emails are 40 times more effective at acquiring and converting new customers than Facebook or Twitter.
Email marketing is a strong revenue driver
Email is also the most successful at driving revenue and converting to sales. According to a report from eMarketer, conducted by The Relevancy Group, US marketing executives said email attributed to over 21% of the total revenues in 2017.
With the right email data, email marketing is a powerhouse that can help your company increase ROI, improve conversion rates, boost customer engagement, increase click throughs and most importantly increase sales.
Visit us online at http://www.eTargetMedia.com
The most important factor in determining how well an email campaign is performing is tracking and measuring email conversions. An engaging and well designed email message will help generate a high conversion rate which will lead to a high ROI. Marketers are always looking for ways to increase their conversion rates so here are the 5 steps to lifting an email’s conversions.
1. From Name and Subject Line – The from name and subject line are the first thing an email recipient sees when they receive an email. The from name should be recognizable so the email recipient trusts who the email is from and the subject line should entice the recipient to open the email. If the subject line doesn’t entice the user, the email will never get opened and conversion rates will be very low.
2. Email Header and Headline – The email header and headline should instantly explain the messaging of your email and should be clear and to the point. The header is the first thing the user will see when they open the email, so an enticing header will motivate the user to read the body of the email messaging.
3. Email Messaging – The content of the email should include strong messaging that tells the email recipient what the email is offering. Email messages with shorter, concise messaging always perform better and will drive a higher conversion rate. Email messaging could include special offers, information on sales and events, benefits of the product and more.
4. Strong Call to Actions – One of the most important elements of a successful email creative is including strong call to actions. Buttons and links that include titles like Buy Now, Learn More, Sign Up and Click Here will help to tell the email recipient what you want them to do next. Getting the email user to click through to your landing page can help drive sales and conversions.
5. Landing Page Alignment – A strong email creative isn’t going to perform very well if the landing page doesn’t align with the email messaging. Landing pages should complement the email message and contain similar graphics and copy of the email. Having a strong landing page that aligns well with the email will help to drive sales/leads and will deliver a high conversion rate.
Email is the most powerful digital marketing strategy available and following these steps can help increase your email’s conversion rates. Once you incorporate all of these steps into your email campaigns, you should see your open, click through and conversion rates improve. Visit us online at http://www.etargetmedia.com.