Stay Healthy and Productive During COVID-19

eTargetMedia-Covid19-hero copy


At eTargetMedia, we value each and every one of our customers. We hope that everyone is staying safe and healthy during the COVID-19 pandemic. Like you, we are monitoring the latest news about the coronavirus and we are doing all we can to keep our employees and work environment running smoothly and efficiently. We want to help our customers stay productive during these unprecedented times. We are open for business and are available to provide counts, list recommendations and email deployments for campaigns you want to send out now or are considering for Q3 and Q4. You can count on us if you need help with any campaigns.

While this is an uncertain time for our customers and uncharted waters for all of us — it’s important to remember that this is only temporary. We are working together to find the best solutions for your business needs and to provide our customers with the services they require.

Please contact us today if you have any questions or need any help planning your next campaign at 1.888.805.3282, or visit us online at

B2B Email Marketing Tips to Help Boost Sales

18839486 - businessman writing e-mail schema on whiteboard


While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major difference in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.

Why You Should Use Email Marketing in Your B2B Campaigns

Email is an integral way to communicate for most of the businesses in the world. From building customer relationships to gathering customer data, email is an essential part of any business. Based on this fact alone, marketing to your customers through email makes perfect sense. Email click through rates in B2B campaigns are 47% higher than in B2C campaigns, and about 59% of B2B professionals say that email marketing is their most successful revenue-generating channel.

Benefits of B2B Email Marketing

B2B email marketing has many benefits but the most important benefits are:

  • Customer Acquisition and Retention: Email marketing is an excellent tool to attract new prospects and keep your current customers loyal to your brand.
  • Cost-effectiveness: Email marketing has the highest ROI of any marketing channel and the lowest cost to implement.
  • Measurable: Email marketing provides a variety of tracking options including open rates, click-through rates, conversion rates, and more.

How to Use Email to Boost Your B2B Sales

  • Segmentation is Key – Divide your email list into smaller targeted customer segments so you can personalize your email based on customer interests. List segmentation increases email open rates by almost 40% and improves revenue by over 700%.
  • Personalize Your Emails – Personalized emails can deliver 6x higher conversion rates and personalizing content can increase open rates to over 18%.
  • Be Consistent With Your Email Schedule – Send out emails daily or weekly to your loyal list of email subscribers. This can help result in a higher number of sales from your B2B contacts.
  • Make Content Engaging – Your emails should be short and concise so that your email recipients are engaged with the message and act on it. Emails with a concise and shorter message receive the highest click through rates.
  • Use Interactive Elements – Interactive email content can increase the click to open rate by over 70%.
  • Make Your Emails Mobile Responsive – Almost 70% of email marketing campaigns are opened on a mobile device. Make sure your email creative is mobile friendly to help keep customers engaged and drive sales.
  • Send Automated Emails for Abandoned Cart Transactions – When buyers leave your website without completing their purchase, send an abandoned cart email offering a special discount or free shipping to motivate them to complete the sale. This can help boost the email open rate to over 45%.

These tested and proven email marketing tips have helped our clients increase their B2B email marketing sales. Contact us today to learn more about successful B2B email marketing strategies.

Email Marketing Predictions for 2020

Businessman  sending e-mails from your computer concept

With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia announced their 2020 email marketing predictions that the company forecasts will drive email marketing trends in the new year.

Even with the popularity of social media, email still provides a unique set of benefits that other media channels struggle to match. There are many developments in email marketing that will help it remain the leader in digital marketing and eTargetMedia forecasts that email will propel to the top of every smart marketer’s campaign initiatives.

Here are eTargetMedia’s email predictions for 2020 and beyond:

Mobile Email Will Be More Important than Ever

Mobile browsing and mobile email have now surpassed desktop browsing in terms of traffic and email open rates. Across all digital marketing channels, marketers are realizing that websites and emails may need to be prioritized for mobile as we move into 2020 and not just optimized for mobile. Email marketers will need to make improvements to optimize for mobile emails including making copy easier to read on mobile devices, optimizing images for mobile and making the overall design and layout more friendly for mobile rendering.

Artificial Intelligence (AI) Will Change Email Marketing

Artificial intelligence may sound overwhelming when it comes to email marketing but in most cases AI in email marketing relates to the automation of email messages. Email marketing automation focuses on providing relevant content to a specific individual at the most relevant time.

Artificial intelligence in email marketing provides many benefits.

  • AI can help marketers improve personalization of content in future emails.
  • AI can provide a better understanding of customer behaviors and interests and thereforeautomatically create smarter segmentation groups.
  • AI can automate the email marketing workflow by triggering email messages and tailoring messagesfor the best email conversions.
  • AI can also be used to optimize email campaigns on the fly.

Interactive Emails will Become More Popular

In 2020, emails are expected to become more interactive. Interactive elements like email carousels, embedded video, drop down menus and other interactive features will be added to email messages making them more interactive in the inbox. In the new year, eTargetMedia predicts that email subscribers will be interacting more with emails before they reach the landing page.

Email marketing in 2020 should be all about creating a customer-centric experience. Brands need to realize that they can keep emails fresh and personalized by leveraging new email technologies, artificial intelligence, new design models and mobile optimized designs. The content of email in 2020 needs to be engaging, interactive, and personalized, all while respecting the user’s privacy and data.

Learn more at

2019 Certified Association of National Advertisers (ANA) Marketing Professional


eTargetMedia’s managing partner Harris Kreichman has been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional. eTargetMedia has over 20 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA.

eTargetMedia goes above and beyond adhering to marketing standards and committed to completing the rigorous Certified ANA Marketing Professional courses so that clients across all industries and verticals can be assured they are working with true marketing experts.

The ANA’s certification program will help eTargetMedia elevate their client’s marketing campaigns by providing insight into marketplace drivers and best practices — from strategy, to execution, to attribution and success metrics. The program combines comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training — giving eTargetMedia an advantage in the industry.

Learn more at

Female hand pointing at abstract digital letter hologram on blurry interior background. E-mail marketing concept. Double exposure

Email Marketing Outperforms Social Media

In today’s digital focused world, brands have so many different channels to engage customers but email marketing still surpasses all digital marketing channels including social media. According to recent studies, email marketing has the largest user base overall, is the preferred method of communicating with brands, drives more sales than social media, has greater reach than social media and produces more ROI.

Here are 5 extremely powerful statistics that prove email marketing outperforms social media

b1Email marketing has a larger total user base than social media and it has the largest user base of every age group. Email also delivers the greatest targeting and segmentation abilities including demographic, geographic and psychographic selections.


b272% of consumers prefer to receive brand content through email, while only 17% prefer to receive their brand messages from social media platforms. In addition, almost 60% of consumers state that they check email as soon as they wake up and check email multiple times a day. Only 14% of consumers state that they check social media first.


b3Over 50% of consumers subscribe to a brand’s email list for promotional offers but only 20% of consumers will follow a band on social media. 60% of consumers stated that they purchased from a brand as the result of a marketing email but less than 15% have purchased from a brand because of social media.


b4Email marketing has greater reach with email messages reaching about 80% of the target audience (with an average email open rate at 22%) while social media posts reach less than 1% of the targeted audience.


b5Email marketing delivers a median ROI of 122% which is over four times higher than social media.



Watch our new video and learn why email marketing outperforms all other media



Over 90% of consumers check their email every day so it’s easy to see why email marketing is the top performing digital marketing channel. According to the Association of National Advertisers and the DMA, email marketing has a median ROI of 145% which is over 3 times higher than social media, paid search, direct mail and online display advertising.

In addition to being the highest driver of ROI, email marketing is also the top performing channel for customer acquisition and customer retention. According to the ANA and DMA, email marketing has a customer acquisition rate of 87% and a customer retention rate of 90%, which is way above all other marketing channels.

The Data & Marketing Association’s Response Rate Report also shows that email marketing is still the most profitable, with the lowest cost per acquisition across all media types at $10.32.

Email marketers can see great performance and opportunities from email marketing — but only if they work with an experienced and reputable company that truly understands the industry.

eTargetMedia, leveraging over 20 years of industry expertise, brings together multi-channel marketing solutions that include a combination of superior data, knowledgeable email marketing consultants, excellent customer service and engaging creative solutions to help clients across all industries better identify and understand their customers, drive traffic of highly qualified leads, produce measurable results and increase revenue.

Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-888-805-3282, email us at or visit us online at

Build a Strong Brand Through Email Marketing Newsletters



In our social media focused world, marketers may be wondering if email marketing is an effective tool for branding. With the rise of Instagram and Facebook stories, many brands are investing money in their social media campaigns while overlooking the huge potential of branding through email marketing newsletters. It is time for marketers to realize that email newsletters can deliver huge potential for building a strong brand. Email newsletters are imperative to attract your audience’s attention, build your brand, increase customer engagement and increase conversion rates.

Here are the many elements that can help you build a strong brand through email marketing newsletters:

Establish Expertise

Email newsletters can help you brand yourself or your company as an industry leader and build credibility and confidence in your brand. Branding creates trust and can help you connect with your customers emotionally. By establishing expertise in your email marketing newsletters, you can position you or your company as an influencer and help build a loyal audience of brand followers.

Make the Brand Experience Consistent

Every element in your email newsletter should feature a consistent creative brand strategy including logos, copy, photos, images and even call to actions. A consistent design helps your audience to recognize your brand immediately. Another strategy that helps build your brand is sending out email newsletters on a regular basis and reinforcing your brand in every email communication. Maximize your email newsletter marketing efforts and maintain strong relationships with your customers through brand consistency.

Create a Unique Brand Experience

There is no limit to the value of branding in email newsletters. Let your unique brand image shine through quality content, imagery and copy. Consider why your company is unique and build your brand around that messaging. Branding is the way you establish an image of your company in your audiences’ mind. Developing unique and consistent experiences between your email newsletters, website, and other advertising channels will strengthen your brand and increase customer engagement.

Develop Your Brand‘s Voice

Creating a brand for your company is more than just creating a logo. It includes everything from following brand guidelines to featuring a consistent company tone of voice. This is a very crucial element of your email newsletter. All email newsletter content, from your subject line to your body copy to your CTAs, should follow your brand’s voice and be immediately identifiable to your audience. Your brand’s voice should include personality and intrigue your customers.

Include Engaging Content and Design

Create a captivating and engaging design to make your email newsletter stand out in the crowd and encourage your audience to do business with your brand. Your email newsletter should give your audience a better understanding of who you are. Building a strong brand following can help increase sales and drive conversions. Your results may not be immediate but building brand loyalty can pay off in the long run and create customers for life. Your email newsletter should leave a lasting impact on your audience and influence their purchasing decisions.


eTargetMedia Announces Predictions for Email Marketing Success in 2019


eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2019 annual predictions for email marketing success in the new year.  As we head in to the new year, most marketing budgets have refilled giving brand marketers a chance to refresh and re-strategize their email marketing campaigns.

eTargetMedia announces their annual predictions for email marketing success to inform marketers of the trends and developments that will take over the email marketing industry over the next 12 months as well as providing a review of upcoming email marketing trends. Among this year’s trends are  advancements in email marketing personalization, increased interactive content, the growth of mobile email sales and the increase of authentic email marketing brand experiences.

  • Email Personalization – Email personalization advancements will allow marketers to put targeted content in front of the right consumers at the right time. Consumers are expecting quality content now more than ever and personalization is the key to delivering engaging email content to consumers.
  • Mobile Email Sales – Over the last couple of years, data proved that consumers were cautious about purchasing items through mobile devices because of security concerns. That trend is changing with current data proving that consumers have embraced mobile
    e-commerce and are now placing orders (including bigger ticket items) on their smart phones and tablets. In 2019, it will be more common for consumers to purchase products on mobile devices so email marketers will need to adopt their email strategy and develop emails with detailed product content and mobile responsive transactional elements.
  • Increased Interactive Content – Interactive content is predicted to advance in 2019 giving subscribers an opportunity to engage and interact with emails more. Interactive content may include transactional emails with features like add to cart buttons, book hotels, take a poll, play a game, follow social media sites, watch videos and more. The interactive elements can help boost sales and build brand loyalty.
  • Authentic Email Marketing Brand Experiences – Email marketing will deliver more authentic brand experiences in 2019. Trust in social media is fading due to recent scandals including sketchy data and privacy practices. Consumers are also aware of how much social media influencers are getting paid as well as understanding how easy it is to post fake news on social media sites. This mistrust in social media will give email marketers the perfect opportunity to connect with consumers in a more authentic way and allow consumers to connect directly with the brand.

“In the new year, we are going to see more personalized content delivered through email marketing, including more interactive content as well as more authentic brand experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Email marketing messages can deliberately be designed to react to customer behavior and deliver content that piques subscriber’s interests more.This innovation in technology will enable marketers to execute email marketing campaigns that perform better and more efficiently.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at

eTargetMedia’s Email List Database Grows to 200 Million Consumers and 15 Million + Business Professionals, Adding Additional Selects and Targeting Capabilities


eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.

eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.

“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”

eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 20 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at

Email Marketing Best Practices: Tips to Improve Your Email Campaigns



In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.

As the primary driver of customer acquisition and retention, email marketing produces the highest ROI of all your marketing channels. Email marketing outperforms every other digital marketing practice including SEO, content marketing, paid search and affiliate marketing and according to the DMA, email marketers can expect an ROI of $44 per every dollar spent.

Since email is such a powerful marketing tool, it is important to keep current on best practices so you can continually improve your email marketing campaigns. We’ve compiled some of our best email marketing practices to ensure you stay at the top of your email game.


Getting to know your audience is one of the most important things you can do to improve your email strategy. You should understand your audience beyond simple demographics and learn the ins and outs of your audience’s behavior so you can effectively personalize your email messages with the correct language, tone, and delivery that truly engages them.


Your email design should align with your overall brand strategy to achieve instant recognition from your email audience. An eye-catching email design with strong images, standout calls to action, and concise messaging are all effective elements in designs that shine.


The biggest goal of your email message should be to get your email recipient to click on your content. Featuring an actionable CTA is the biggest opportunity in your email to engage your audience and get them to respond to your offer. Build content around your CTA that inspires a click or action.


Review your email engagement after each email send to evaluate the success of your campaign. Engagement metrics like opens, clicks, sales, sign ups, bounces and unsubscribes can give you valuable data about how your audience is responding to your emails. Use the engagement metrics to improve your email campaigns and increase your ROI on future campaigns.


Set yourself up for email success by reviewing your email to insure that all the important steps you need to consider before pressing send have been achieved. Important questions to ask yourself include: – Did you customize your from line? – Did you write a compelling subject line? – Did you write a strong message and include engaging images? – Did you include your company’s branding elements? – Did you personalize your content? – Did you include a strong call to action?


Your email marketing campaigns will experience higher engagement rates if you personalize and segment your messages to specific demographics, purchasing habits and psychographics that you know about your customers. The more you design your messages around your email recipient’s interests, the more likely you are to engage your customer or prospect.


Email messages opened on a mobile device have doubled over the past five years, according to Media Post, so it’s important to make sure your email marketing strategy is mobile friendly and that your email designs render correctly on all mobile email browsers as well as all desktop email clients.


Send your email out at the right time for your audience so you have the highest chance of email success. Sending emails out in the morning usually works best as most people check their email first thing in the morning. If your email is sent to a business audience, sending the email out during business hours on business days is optimal.


It is important to A/B test every part of your email, from your subject line to your call to action. Test only one element at a time so you can truly track the changes in your campaign results. Test, analyze, optimize and repeat the process until you design the perfect email campaign.

Contact us to see how we can help you plan a successful email campaign. Call us at 888.805.3282, email us at or visit us online at