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Email Marketing Ranked as the Top Digital Marketing Channel for ROI for the Third Consecutive Year

Email marketing is the top ranking digital marketing channel for producing Return on Investment (ROI), according to a new study released by Adestra and eConsultancy. Over 1,200 global marketers were polled in the study and for the third year in a row, email and brand marketers ranked email marketing as the top digital marketing channel for ROI.

Email marketing beat out search marketing, display advertising and even social media marketing to be the top ROI producer. Over 75% of global marketers stated that email was either an “excellent” or “good” channel for revenue and 76% of agency marketers stated that their email marketing campaigns generated successful return on investment. The majority of marketers stated that they track opens, clicks, and conversions to determine ROI. More comprehensive email tracking could produce even greater returns if marketers tracked and measured the success of their campaigns to implement on future campaigns.

Email continues to be the most effective marketing channel and email marketers who embrace successful email tactics including email marketing automation, email personalization, mobile responsive email design and email interactivity are seeing the best results. Email marketers who implement a comprehensive email strategy that focuses on targeting the correct audience through email segmentation and continuous email tracking, testing and optimization will reap the rewards of email marketing including a positive ROI.

Visit eTargetMedia online to learn more about how we can help you plan and implement an effective email marketing strategy at www.etargetmedia.com.

Email Marketing Growth Continues in 2017

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Email marketing has seen strong growth over the past few years and a new survey by Email On Acid shows that marketers will continue to devote additional resources to the digital marketing industry’s strongest performer in 2017. Email on Acid surveyed over 3,000 email marketers including email developers, account managers and marketing managers to evaluate how they will spend their time and money on email marketing this year. 87% of the email marketers that were polled in the survey said they plan to invest more money in email marketing this year while 74% said they planned to increase the time they spend on email campaigns in 2017.

How Additional Budget Will Be Spent

Over 50% of companies surveyed said they would spend the additional email budget on email technology and tools. Email design and development, email list growth and adding staff to the email marketing team are additional areas that would see increased investments. A majority of the email marketers stated they would increase their email budgets to develop more personalized and dynamic email content so they could make their email campaigns more engaging to their audience.

Reap the Rewards of Email Marketing

Email is still the most preferred method of communication for many businesses as well as consumers who prefer to be contacted by companies through email. Email is easy to implement, accessible from any device, direct, timely, and trackable. In addition, email has the highest ROI of any digital marketing channel, but the lowest spend and email remains a strong revenue driver in 2017.

Top 2017 Email Marketing Trends

 

It’s a new year so we are giving you the top email marketing trends for 2017. Email marketing continues to outperform all other digital marketing channels. It is the most effective marketing tool for building brand awareness, converting customers, increasing sales and ROI. Staying on top of email trends can help email shine for your company.

Brands love email. A study from eMarketer showed that 80% of brand marketers said email marketing drives customer acquisition and retention. Organic search, paid search, social media and display marketing were all rated effective by less respondents than chose email. Email marketing’s growth and momentum will continue to rise in 2017.

Consumers across all age demographics are using their smartphones to check email. Brand marketers must optimize their email campaigns to work on all mobile devices or they risk alienating customers.

When designing email messages in 2017, brands should focus on creating engaging messaging and visual content. Personalizing email messages can also help your creative shine and incorporating interactive content like videos, social media buttons, and animated gifs can help make creative more engaging.

Email marketing has real power, even with millennials. New research shows that 73% of millennials prefer email. Most millennials check email from mobile devices and even though millennials love social media for communicating with friends they cited email as their primary communication vehicle with brands.

 

eTargetMedia Releases 2017 Email Marketing Trends Report

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative solutions, releases 2017 Email Marketing Trends Report, which features the top email marketing trends to watch out for in 2017. The new year is a perfect time to forecast the trends that will drive successful email campaigns and the report will help marketers apply these trends to their upcoming campaigns. For a limited time, eTargetMedia is offering a free consultation to customers who mention the report and 20% off new email list orders.

Key Highlights from Email Marketing Trends for 2017

  • Email continues to be the fastest-growing channel for marketing ROI and is the biggest driver of Customer Acquisition and Customer Retention.
  • Email marketing has real power, even with Millennials. According to recent surveys, Millennials have stated that they want to receive brand communications via email. Most millennials check email from mobile devices and even though millennials love social media for communicating with friends they specifically cited email as their primary communication vehicle with brands.
  • Email Integration is a big trend that will continue to grow this year. Integrating email messaging into other marketing channels, promoting email content across social media pages and including social sharing buttons on emails are trends that will be seen in email marketing campaigns.
  • Mobile has changed where and when consumers check their email accounts. Optimizing email campaigns for mobile viewing is going to be a huge factor in successful email campaigns.
  • Email personalization, email automation, responsive email design and interactive email elements are all factors that brands should be implementing in their email campaigns this year.

Email marketing continues to outperform all other digital marketing channels including social media. It is the most effective marketing tool for building brand awareness, converting and retaining customers, increasing sales and ROI. It is extremely important for marketers to keep up with changing email trends and recognize these trends in their email campaigns.

“Email is thriving,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Smart brand marketers need to evolve their email tactics to cater to a new audience in 2017 and beyond. Every email marketers’ resolution for the new year should be to implement these trends into their upcoming email campaigns.”

eTargetMedia’s industry experience, dedicated account managers and reputation for following all industry standards have helped the company remain an email marketing leader for over 15 years. The company produces measurable results in traffic, customer acquisition and revenues and has won numerous industry awards. eTargetMedia works with some of the top brands in the world and has helped clients like Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more to increase their email marketing ROI.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Direct Marketing Association. You can download the report and visit eTargetMedia online at http://www.eTargetMedia.com

eTargetMedia Email Marketing is Stronger Than Ever

Think email marketing is dead? Think again! Email marketing is still one of the most powerful digital marketing channels and email marketing success rates are stronger than ever. Email marketing is the only marketing channel that delivers a $44 to $1 return on investment and has the highest customer engagement rates of any marketing strategy.

eTargetMedia – Email Marketing is Stronger Than Ever Video from eTargetMedia on Vimeo.

Simplicity is the Key to Successful Email Campaigns

Simplicity is the Key to Successful Email Campaigns

Designing the perfect email can seem like a tough challenge but it gets a lot easier when you realize that simplicity is the key to a successful email campaign. Keeping your email messages precise and relevant to your audience’s needs is the way to maximize your results every time. If you are wondering how to motivate your customers to open and engage with your email, the answer is simplicity. Stick to the basics to ensure that your email messages are opened, read and acted on.

Focus On One Message

When sending an email message to customers and prospects, you should always have one goal in mind. The goal of your message should be featured right at the start of the message to quickly engage the reader. Whether your goal is to announce a new product, give your customers a special offer or introduce your company to a new prospect, every element in the email should support the main goal of the message. Keeping things simple with one goal will allow you to direct your customers to the desired call to action.

Shorten Your Subject Lines

Short subject lines make it easy for the email recipient to identify who the sender is. A simple and direct subject line will always yield the best open rates. The most effective subject lines identify the sender, feature the offer, and stress urgency in opening the message.

Make Your Copy Easy to Read

Studies have proven that marketing copy that is focused, informal and easy to read has a higher response rate than long, complex copy. Read your email copy and then trim it down to ensure that you are only including essential information that will help increase open and click-through rates. You only have a couple of seconds to grab your reader’s attention so make sure your copy is easy to digest. Also, remember to speak to your audience in a familiar tone that is consistent with your brand.

Keep Your Design Simple but Engaging

Keeping your copy simple is very important but you should also focus on creating an engaging design. Make sure the layout of your email is easy to follow and include a strong call to action to help increase engagement and response rates. You should include graphics and photos that complement the copy and ultimate goal of your message but don’t include overly produced content. Cramming too much information into an email message may force the recipient to abandon the message. Finally, make sure that all of the design elements follow your brand guidelines so the email recipient sees the consistency between your company’s brand and the email message.

Test Your Email Before You Hit Send

You’ve put all that effort into designing your email message and now it’s time to hit send. Before you send out your message, it’s critical to test your email to make it sure it renders well in the most popular email programs. Engage your audience by following these steps and remember to keep your emails simple. Keeping the process simple will yield the best results.

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services.

Contact us to see how we can help you plan a successful email campaign at 1.888.805.3282 or http://www.eTargetMedia.com.

eTargetMedia’s – 5 Tips for Writing Effective Email Marketing Messages – NEW VIDEO!

One of the most important elements of any email marketing campaign is writing effective marketing messages that are optimized to engage your customers and generate results. You will drive more leads/sales from your email messages if your email message is relevant to your customers needs and shopping preferences and has a purpose to motivate the customer to act on your email. Things like prominent call to actions, email personalization and engaging subject lines can all help boost your email marketing campaigns. Watch our video to learn the 5 most important tips for writing effective email marketing messages.

 

eTargetMedia – 5 Tips for Writing Effective Email Marketing Messages from eTargetMedia on Vimeo.

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An In-Depth Look Into Successful Email Campaigns

It’s every marketer’s goal to deliver emails to a consumer base that is interested in receiving them. However, this is much easier said than done. But, with the right marketing schemes and tactics, it is an achievable objective that can be reached simply by funneling your targeted focus down to a few basic items. Most importantly, understanding the type of mail that your recipients want will keep your messages both relevant and interesting.

Stick With Your Campaigns Through Thick and Thin

Now, marketers need to commit themselves to delivering content that is wanted, or they face the risk of dropping engagement rates. At eTargetMedia, we strive to help your business succeed by incorporating everything that you will need to reach your client. In this day and age, it isn’t just about a solid clickthrough rate. Rather, you should be focusing on lead generation and actual sales. In order to achieve this, you must stay disciplined and only send messages that recipients have opted to receive. It’s important that you keep a watchful eye on all the statistics and analytics of the emails that you send out.

Adjust Your Strategies According to Trends

In addition to this, you must also be wary of trends throughout your entire campaign. What is currently working? What isn’t working? Email marketing is about trial and error. Only through enough experience will you begin to understand how to maximize the emails that you send out. eTargetMedia can help you through this process with their proven email lists and other services.

eTargetMedia – 5 Tips for Writing Effective Email Marketing Messages

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One of the most important elements of any email marketing campaign is writing effective marketing messages that are optimized to engage your customers and generate results. You will drive more leads/sales from your email messages if your email message is relevant to your customers needs and shopping preferences and has a purpose to motivate the customer to act on your email. Things like prominent call to actions, email personalization and engaging subject lines can all help boost your email marketing campaigns. Here are eTargetMedia’s 5 most important tips for writing effective email marketing messages.

01 – Get to the Point

Make sure your email marketing messages have a clear purpose. Your email copy should be short and to the point to optimize customer engagement. Email inboxes are more crowded than ever so it’s really important to grab your customer’s attention with concise offers that clearly outline what you are trying to pitch.

02 – Use Engaging Subject Lines

Entice your customers with an engaging subject line. Your subject line is the driving force behind whether your email recipients open your message or not. You need to create powerful subject lines that will motivate your customers to open the email. If your subject line fails to grab your customer’s attention, they may automatically delete the email and even if they open it, they may not give it their full attention.

03 – Personalize Your Email Marketing Messages

Include personalized content in your email marketing messages to make the email recipient feel like they are important to your business. This could include adding the person’s first name or a special promotion that is unique to them. You can also use customer segmenting to customize content to different consumer clusters. This can go a long way towards building customer brand loyalty.

04 – Use Optimized Preheader Text as an Extension of Your Subject Line

Preheader text is the short line of text at the top of your email that follows the subject line when an email is viewed in the inbox. Many email clients display preheader text to summarize the email to the receiver before they open it. Consumers often use the subject line and preheader text to decide whether or not to open your campaign. Keep your preheader text between 40-50 characters and make it compelling.

05 – Include a Strong Call to Action

The most successful emails include strong call to actions (CTAs). Make sure your email recipients know what you want them to do. Action verbs such as click here, order now, shop now, call now or sign up will encourage your customers to take the next step. Also, make sure you put your call to action in a prominent place and test different CTAs to see what generates the highest results.

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services. Learn more at www.eTargetMedia.com

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What “Not” to Do With Email Marketing

Successful email marketing stems from creative strategies and trial-and-error. However, many marketers tend to jump right into the fray and create sloppy campaigns. Uncoordinated emails can essentially lead to irreparable damage to a company’s image and sales. It’s a pitfall that can lead to unintended consequences for future business. Here are some common “no-no’s” that you should avoid during your marketing campaign.

Over Thinking Email Design

The creative process is understandably difficult, as you want your viewer to be intrigued by the email. However, it’s important that you don’t drag this period out as you’re just slowly chipping away at your potential return. eTargetMedia can help you solve your design issues with their specially-designed and easy-to-use design platform.

Toying With Emotion

Certain tragic events like the anniversary of 9/11 shouldn’t be used as a way to promote a product. No matter how sincere your intentions are, there will almost always be negative backlash. This may seem obvious to many, but you’d be surprised at the number of businesses that continue to offer tasteless promotions. And, with the heavy usage of social media, any negative publicity can become viral at any moment, taking away even your most loyal customers.

Actively Sending Emails

Frequenting emails may seem like a way for your customer base to be tuned in to your business’s current events, but, it can also be pretty “spammy” as well. Sending out a high volume of emails won’t increase your customer base. As a matter of fact, you might see more people unsubscribing because of this. Rather than unintentionally destroying your business, utilize the premiere email marketing platform that eTargetMedia has developed.