Email has become a vital tool for marketers over the past few years and 2015 is no different. In fact, this year is shaping up to become the biggest year ever for email marketing. A recent survey showed that the first six months of 2015 had the highest number of emails opened per consumer in history. This trend shows no signs of slowing down as more people than ever are relying on emails to help guide their purchasing decisions.
One of the main reasons that email marketing is so popular is the ubiquity of smartphone, tablets and other mobile devices. Today almost everyone has immediate access to their email on a device and typically will check their emails on a regular basis. People are shopping on their mobile devices more frequently than ever as well, giving email marketers a clear path to guide customers through the sales process.
The rise in email marketing also means that there is more competition in the email boxes of your potential customers as an increasing number of businesses are using email as a primary marketing method. You need to understand the proper tactics to follow in order to make sure you are getting the right message to the right audience.
One way to do this is to make sure you are using email lists from eTargetMedia, which can be parsed and segmented to ensure that you are only sending messages to the contacts mostly likely to be interested in your goods or services. In addition, eTarget Media offers creative services to help your company plan and execute to help your company create branded HTML emails that will connect with your audience.