When a person clicks on an online advertisement or organic search engine result for your company, you want them to go to a specific page on your site. This landing page is often the first impression that a customer will have of your business, so you can see why it’s so important to spend time to create a landing page that engages customers and encourages them to take the next step toward purchasing your product.
However, many businesses struggle when it comes to developing solid landing pages for their business. Instead of using them as a focused sales opportunity, they attempt to cram too much information into a single landing page. This can leave customers confused about the purpose of the landing page or not get them the information they need to make a purchasing decision. If this happens, the odds are high that the person will leave the website and no longer be part of the potential sales cycle.
If your clickthrough rates on your PPC and organic search campaigns are low, there’s a good chance that there’s a problem with your landing pages. If this is the case, eTargetMedia can help your business by reviewing and re-designing your landing pages to make it easier for customers to understand your value proposition and get the right information about your goods or services. eTarget Media can review your specific website and business needs in order to come up with a unique landing page solution that is effective at encouraging site visitors to become customers.
