Email or Postal Mail? Integrate them Both to Maximize Results!

Every smart marketer knows that email marketing is the top digital marketing channel, producing the highest median ROI at 122%, according to eMarketer. Email also has the highest customer acquisition and retention rates as well as the highest click through rates. Email is a strong revenue producer that can take your digital marketing strategy to the next level but what about direct mail?

Direct Mail Remains Alive

Direct mail also has the potential to deliver leads, sales and a high return on investment. According to the DMA, the spend on direct mail is up and this may be due to the fact that marketers are coming to the realization that integrating a direct mail campaign with your email and digital marketing strategy can help your overall marketing efforts succeed even further. Direct mail has a great impact because it offers a tangible experience for the customer but the most successful marketing campaigns deliver multiple exposures to the same messaging in a wide variety of channels so the direct mail strategy can reinforce your digital strategy and vice versa.

How to Integrate Email and Postal Mail

Consumers are on multiple platforms everyday. Marketing campaigns that integrate direct mail with one or more digital media can experience a 118% lift in response rate compared to using direct mail only. Brands should integrate the same content within their email and postal campaigns so the messaging resonates with the customer across all digital and traditional channels, keeping the customer engaged throughout the campaign. Some strategies that can help email and direct mail work together include using direct mail to connect with email non-responders, using direct mail to prospect customers and then following up with an email, and injecting direct mail into automated email campaigns which could include sending a postcard or mailer to a prospect after an email results in a landing page sign up, download or sale.

Visit eTargetMedia at http://www.eTargetMedia.com for more information.

eTargetMedia’s Step by Step Guide to Increasing Email Conversions

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The most important factor in determining how well an email campaign is performing is tracking and measuring email conversions. An engaging and well designed email message will help generate a high conversion rate which will lead to a high ROI. Marketers are always looking for ways to increase their conversion rates so here are the 5 steps to lifting an email’s conversions.

1. From Name and Subject Line – The from name and subject line are the first thing an email recipient sees when they receive an email. The from name should be recognizable so the email recipient trusts who the email is from and the subject line should entice the recipient to open the email. If the subject line doesn’t entice the user, the email will never get opened and conversion rates will be very low.

2. Email Header and Headline – The email header and headline should instantly explain the messaging of your email and should be clear and to the point. The header is the first thing the user will see when they open the email, so an enticing header will motivate the user to read the body of the email messaging.

3. Email Messaging – The content of the email should include strong messaging that tells the email recipient what the email is offering. Email messages with shorter, concise messaging always perform better and will drive a higher conversion rate. Email messaging could include special offers, information on sales and events, benefits of the product and more.

4. Strong Call to Actions – One of the most important elements of a successful email creative is including strong call to actions. Buttons and links that include titles like Buy Now, Learn More, Sign Up and Click Here will help to tell the email recipient what you want them to do next. Getting the email user to click through to your landing page can help drive sales and conversions.

5. Landing Page Alignment – A strong email creative isn’t going to perform very well if the landing page doesn’t align with the email messaging. Landing pages should complement the email message and contain similar graphics and copy of the email. Having a strong landing page that aligns well with the email will help to drive sales/leads and will deliver a high conversion rate.

Email is the most powerful digital marketing strategy available and following these steps can help increase your email’s conversion rates. Once you incorporate all of these steps into your email campaigns, you should see your open, click through and conversion rates improve. Visit us online at http://www.etargetmedia.com.

Email Marketing Helps Build a Successful Cross Promotion Strategy

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eTargetMedia released a new report that outlines how email marketing can help build a successful cross promotion strategy for brands across all industries. Every business wants to attract new customers and there is no channel as powerful as email marketing in building strong customer relationships and growing a loyal following. The report includes tips on how to integrate email marketing into a brand’s cross promotion strategy to build a brand’s online and social media influence.

Email marketing is the strongest marketing channel when it comes to customer acquisition and sales with a 44:1 ROI or $44 for every $1 spent, according to the DMA. Most consumers make their buying decisions based on information from multiple channels so using email as a part of a cross promotion strategy gives brands more power in reaching new customers and can take a brand’s marketing to the next level.

Brands who are interested in learning more about how to use email marketing to build a successful cross promotion strategy can download the report at http://www.eTargetMedia.com. Included in the report are tips on how to write attractive headlines and subject lines, how to encourage people to sign up for your email lists via social media, how to correctly integrate social media profiles into email marketing messages and much more.

http://www.prweb.com/releases/etargetmedia/email-marketing-strategy/prweb14563986.htm

eTargetMedia Email Marketing is Stronger Than Ever

Think email marketing is dead? Think again! Email marketing is still one of the most powerful digital marketing channels and email marketing success rates are stronger than ever. Email marketing is the only marketing channel that delivers a $44 to $1 return on investment and has the highest customer engagement rates of any marketing strategy.

eTargetMedia – Email Marketing is Stronger Than Ever Video from eTargetMedia on Vimeo.

Simplicity is the Key to Successful Email Campaigns

Simplicity is the Key to Successful Email Campaigns

Designing the perfect email can seem like a tough challenge but it gets a lot easier when you realize that simplicity is the key to a successful email campaign. Keeping your email messages precise and relevant to your audience’s needs is the way to maximize your results every time. If you are wondering how to motivate your customers to open and engage with your email, the answer is simplicity. Stick to the basics to ensure that your email messages are opened, read and acted on.

Focus On One Message

When sending an email message to customers and prospects, you should always have one goal in mind. The goal of your message should be featured right at the start of the message to quickly engage the reader. Whether your goal is to announce a new product, give your customers a special offer or introduce your company to a new prospect, every element in the email should support the main goal of the message. Keeping things simple with one goal will allow you to direct your customers to the desired call to action.

Shorten Your Subject Lines

Short subject lines make it easy for the email recipient to identify who the sender is. A simple and direct subject line will always yield the best open rates. The most effective subject lines identify the sender, feature the offer, and stress urgency in opening the message.

Make Your Copy Easy to Read

Studies have proven that marketing copy that is focused, informal and easy to read has a higher response rate than long, complex copy. Read your email copy and then trim it down to ensure that you are only including essential information that will help increase open and click-through rates. You only have a couple of seconds to grab your reader’s attention so make sure your copy is easy to digest. Also, remember to speak to your audience in a familiar tone that is consistent with your brand.

Keep Your Design Simple but Engaging

Keeping your copy simple is very important but you should also focus on creating an engaging design. Make sure the layout of your email is easy to follow and include a strong call to action to help increase engagement and response rates. You should include graphics and photos that complement the copy and ultimate goal of your message but don’t include overly produced content. Cramming too much information into an email message may force the recipient to abandon the message. Finally, make sure that all of the design elements follow your brand guidelines so the email recipient sees the consistency between your company’s brand and the email message.

Test Your Email Before You Hit Send

You’ve put all that effort into designing your email message and now it’s time to hit send. Before you send out your message, it’s critical to test your email to make it sure it renders well in the most popular email programs. Engage your audience by following these steps and remember to keep your emails simple. Keeping the process simple will yield the best results.

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services.

Contact us to see how we can help you plan a successful email campaign at 1.888.805.3282 or http://www.eTargetMedia.com.

eTargetMedia’s – 5 Tips for Writing Effective Email Marketing Messages – NEW VIDEO!

One of the most important elements of any email marketing campaign is writing effective marketing messages that are optimized to engage your customers and generate results. You will drive more leads/sales from your email messages if your email message is relevant to your customers needs and shopping preferences and has a purpose to motivate the customer to act on your email. Things like prominent call to actions, email personalization and engaging subject lines can all help boost your email marketing campaigns. Watch our video to learn the 5 most important tips for writing effective email marketing messages.

 

eTargetMedia – 5 Tips for Writing Effective Email Marketing Messages from eTargetMedia on Vimeo.